Blake Lively has done it again! The Hollywood starlet known for her golden waves has taken the plunge into darker territory, and fans can't stop talking about it. Blake's new dark hair has caused a stir, marking a dramatic shift from her signature blonde locks. This unexpected transformation isn't just about a fresh look - it's also tied to an exciting new venture that has beauty enthusiasts buzzing.
Get ready to meet Blake Brown, Lively's newly launched hair care line that's shaking up the industry. This collection promises to deliver the secret behind Blake's enviable tresses, from nourishing hair masks to volumizing dry shampoos. We'll dive into the products, explore Blake's personal hair care routine, and take a look at her hair journey over the years. Plus, we'll see how this brunette makeover might influence hair trends and what it means for fans who've long admired her blonde style.
The Unveiling of Blake Brown: A New Hair Care Line
Blake Lively, the Hollywood star known for her stunning golden locks, has stepped into the beauty industry with her new hair care line, Blake Brown. This exciting venture promises to deliver salon-quality hair care products at an affordable price point, making luxury hair care accessible to all.
The inspiration behind the brand
Blake Brown was born out of Lively's personal hair care journey. The actress, whose hair has been her "longest companion in life" for 36 years and counting, wanted to share her hair care secrets with the world [1]. She aimed to create a line that replicated the systems and patterns she already loved, taking inspiration from high-end brands like Kérastase [2].
Seven years in the making
The development of Blake Brown was no overnight success. It took Lively seven years to perfect her vision, a process she describes as toggling "between impressive and wtf took so long" [1]. This extended timeline was due to her commitment to creating products that met her strict criteria. Lively personally tested "hundreds of iterations" of the formulas, ensuring she was "the first, middle and last head it was tried on each round" [3].
Clean formulas with high performance
Blake Brown's product line boasts clean, vegan formulas that deliver exceptional results. The brand's philosophy is built on a system that alternates between strengthening and nourishing formulas, providing the right balance of strength and moisture for healthy hair [4].
The collection includes eight products, ranging from shampoos and masks to styling products, all priced between $19 and $25 [5]. These formulas are free from sulfates, silicones, parabens, and synthetic dyes, meeting the clean standards of major retailers like Target, Sephora, and Ulta [2].
In addition to their performance, the products feature luxurious fragrances inspired by high-end perfumes, including notes of vanilla, amber, blackcurrant, fig, cardamom, and sandalwood [5]. The brand also prioritizes sustainability, using recycled materials for its metallic honeycomb-like packaging [5].
Blake Brown is set to launch on August 4th in Target stores and online, with the brand's website going live the following day [1]. This launch marks an exciting new chapter in Lively's career, bringing her passion for hair care to fans and beauty enthusiasts alike.
Blake Lively's Signature Hair Care Routine
Blake Lively's luscious locks have been a topic of conversation since her breakthrough role in "The Sisterhood of the Traveling Pants." Over the past 19 years, she's sported various shades from golden blonde to copper red and brunette, yet her hair has remained consistently healthy and beautiful. This is thanks to a unique hair care routine she learned on set [6].
Skipping traditional conditioner
Surprisingly, Lively doesn't use traditional conditioner. She reveals, "I don't know anyone who uses conditioner in my industry" [6]. This isn't because Hollywood stars have naturally better hair, but because they use a different hair care system than what's typically marketed to consumers.
The importance of hair masks
Instead of conditioner, Lively swears by hair masks. She uses them every single time she washes her hair, treating them as a replacement for conditioner rather than a special treatment [6]. Her routine involves using two sets of shampoo and hair masks - one for hydration and one for strengthening. She alternates between these sets with each wash, explaining that "your hair needs two things, strength and moisture" [6].
Lively's process is simple:
- Shampoo (sometimes twice if there's a lot of product buildup)
- Apply a mask for at least 30 seconds
- Rinse
- Use the other set (hydration or strengthening) during the next wash
This method gives hair everything it needs without relying on traditional conditioner [6].
Lively's favorite styling products
To style her hair, Lively uses several products from her Blake Brown line:
- All-In-Wonder Leave-In Potion: She applies this after washing and masking [7].
- Glam Mousse: Lively uses this at the roots before pulling it through to the ends [7].
- Hot sticks: For curly looks, she uses three different-sized barrels to create varied curl sizes [7].
Lively also swears by a pre-shampoo mask and dry shampoo. The dry shampoo, she claims, can extend her hair wash cycle to seven to ten days [8].
This unique approach to hair care, focusing on masks and specialized products, has helped Lively maintain her enviable locks throughout her career in Hollywood.
The Blake Brown Product Line
Blake Brown's product line consists of eight innovative hair care products, each designed to nourish, strengthen, and beautify hair. The brand takes a unique approach to hair care, focusing on a system that alternates between strengthening and nourishing formulas [9].
Shampoo and mask systems
The core of the Blake Brown line revolves around two shampoos and their corresponding treatment masks:
- Wild Nectar Santal Fundamental Nourishing Shampoo ($19)
- Sandalwood Vanille Fundamental Strengthening Shampoo ($19)
- Wild Nectar Santal Fundamental Nourishing Mask ($20)
- Sandalwood Vanille Fundamental Strengthening Mask ($20) [10]
Interestingly, the brand doesn't offer a traditional conditioner. Instead, it encourages users to incorporate these masks into their regular shower routine [11].
Leave-in treatments and styling products
To complement the shampoo and mask system, Blake Brown offers:
- Bergamot Woods All-In-Wonder Leave-In Potion ($19)
- Blackcurrant Vanille Glam Mousse ($19)
- Amber Vanille Dry Shampoo ($20)
- Milky Sandalwood Rich Reset Pre-Shampoo Mask ($25) [10]
These products are designed to help with styling and maintaining hair health between washes.
Unique fragrances and packaging
Blake Brown stands out with its luxurious fragrances and eco-friendly packaging:
- The products feature scents inspired by high-end perfumes, including notes of vanilla, amber, blackcurrant, fig, cardamom, and sandalwood [12].
- The packaging is made from recycled materials, featuring a metallic honeycomb-like design [12] [10].
All Blake Brown products are vegan, cruelty-free, and free from sulfates, silicones, parabens, and synthetic dyes [12]. Priced between $19 and $25, the line aims to offer salon-quality hair care at an affordable price point [13].
Blake Lively's Hair Journey and Influence
From Gossip Girl to hair care entrepreneur
Blake Lively's journey in the spotlight has been closely tied to her iconic golden locks. Since her breakthrough role in "The Sisterhood of the Traveling Pants" and her starring role in "Gossip Girl," Lively's hair has been a topic of public fascination [9]. Her luscious waves have become a signature look, inspiring countless fans and cementing her status as a hair icon.
Now, Lively has taken her passion for hair care to the next level by launching her own line, Blake Brown. This venture has been seven years in the making, with Lively personally testing hundreds of iterations of the formulas [13]. The brand name pays homage to her father, Ernie, whose original surname was Brown [13].
Balancing hair health and color
Throughout her career, Lively has experimented with various hair colors, from her signature golden blonde to copper red and brunette [12]. Despite these changes, she has managed to maintain the health and vitality of her hair. Her secret? A unique hair care routine she learned on set after experiencing significant damage early in her career [12].
Lively's approach focuses on balancing strength and moisture. She explains, "If you give hair strength, you give it foundation, structure, and stability. But if you only give it strength, it's going to become brittle and hard. So it also needs moisture and elasticity. But if you give it too much, it'll break" [12].
Tips for maintaining healthy hair
Skip traditional conditioner: Surprisingly, Lively doesn't use regular conditioner. Instead, she opts for hair masks, using them every time she washes her hair [12].
Alternate between hydration and strengthening: Lively uses two sets of shampoo and masks, alternating between hydrating and strengthening formulas with each wash [12].
Embrace DIY treatments: She's known to use kitchen ingredients like mayonnaise or oil on the bottom half of her hair before shampooing to prevent dryness [10].
Get regular trims: Lively's hairstylist recommends getting a haircut every six to seven weeks for "dusting and shaping" to maintain healthy hair [10].
Use the right tools: Lively is a fan of the Mason Pearson brush for volume and the T3 Whirl Convertible curling iron for her signature waves [10].
Conclusion
Blake Lively's venture into the hair care industry with Blake Brown marks a significant milestone in her career. Her personal hair care journey and seven-year development process have resulted in a line of products that aims to make luxury hair care accessible to all. The brand's focus on clean, vegan formulas and its unique approach to alternating between strengthening and nourishing treatments reflect Lively's deep understanding of hair health.
This new chapter in Lively's life has an influence on both the beauty industry and her fans. By sharing her hair care secrets and creating products based on her own experiences, she's bridging the gap between Hollywood hair care and everyday routines. As Blake Brown hits the shelves, it's poised to shake up the hair care scene, offering consumers a chance to achieve Lively's enviable locks while embracing a more thoughtful approach to hair health.
FAQs
1. Why does Blake Lively go by the last name Brown?
Blake Lively's last name is Brown because it is her father's surname. She shared during an event in New York City that her father adopted the last name Lively from her mother, which she says is a story best told by her mother. The backstory is quite intriguing and longer than what can be briefly explained.
2. What are some of the hair care products used by Blake Lively?
Blake Lively has expressed her fondness for Kérastase products and also promotes her own brand's products. She particularly likes the Milky Sandalwood Rich Reset Pre-Shampoo Mask for maintaining her "virgin hair" look, the Blackcurrant Vanille Glam Mousse for enhancing her natural waves, and the Amber Vanille Dry Shampoo, which she often uses during events.
3. What is the natural hair color of Blake Lively?
Blake Lively is naturally blonde, characterized by a mix of blonde and caramel shades. She has playfully described her hair color as "bronde," which blends the elements of both blonde and brown.
4. Does Blake Lively use hair conditioner?
Blake Lively rarely uses conditioner, only resorting to it in what she describes as emergency situations, such as when she has not packed adequately while staying at hotels. Instead of conditioner, she prefers using specific shampoos and masks from her own line, categorized under Nourishing and Strengthening types, to maintain her hair's health and appearance.
References
[1] - https://www.ellecanada.com/beauty/hair/blake-lively-teases-new-beauty-hair-care-brand-blake-brown
[2] - https://www.allure.com/story/blake-brown-hair-brand-review
[3] - https://people.com/blake-lively-launches-haircare-line-blake-brown-details-8686090
[4] - https://www.beautylaunchpad.com/news/news/22916490/blake-lively-introduces-blake-brown-hair-care-brand-focused-on-strength-and-moisture
[5] - https://www.hollywoodreporter.com/lifestyle/shopping/blake-lively-haircare-brand-blake-brown-beauty-launch-date-pricing-collection-1235963366/
[6] - https://www.vogue.com/article/blake-lively-blake-brown-interview
[7] - https://www.instyle.com/blake-lively-blake-brown-hair-interview-8687581
[8] - https://www.realsimple.com/blake-lively-haircare-secrets-blake-brown-product-launch-target-8686070
[9] - https://www.pinterest.com/ideas/blake-lively-dark-hair/919191211331/
[10] - https://www.yahoo.com/entertainment/blake-lively-hair-color-evolution-142859322.html
[11] - https://www.hellomagazine.com/healthandbeauty/hair/2018011545449/blake-lively-hair-transformation-instagram/
[12] - https://www.usmagazine.com/stylish/pictures/blake-livelys-hair-color-evolution-over-the-years/